THE BIG OPPORTUNITY
Humantra electrolytes wanted to support their launch into 1200 Boots stores across the UK and the release of an industry re-defining white paper, with a series of activations and a new OOH campaign.
THE BIG thinking
The campaign positions Humantra as the brand that wants to normalise electrolytes, conveying the message that the need for electrolytes is a fundamental one, for anyone, rather than just being associated with rehydration after exercise. Hence we summed all the work up with the line ‘Every body works better with electrolytes’
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