![](https://assets-global.website-files.com/64a5735ed215bb01dee7e382/64a57598cf75bd537dea22cf_648d99b3f1237afd40d11784_financial%2520times%2520US%2520title.svg)
THE BIG OPPORTUNITY
It was time for the FT to establish its position in the world’s most sophisticated news market - the US.
THE BIG thinking
Knowing that we couldn’t compete on speed or breadth of reporting, we shifted their positioning from just another news source to fuel for decision making.
![](https://assets-global.website-files.com/6476467564c6f42d09eaa8de/64af99b6cef54e8ee01babdc_arrow-prev.svg)
PREV
NEXT
![](https://assets-global.website-files.com/6476467564c6f42d09eaa8de/64af99b654fb51d9e857a730_arrow-next.svg)