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THE BIG OPPORTUNITY
While bone broths have been around forever, the increasing attention on collagen and gut-health has opened up huge potential in a growing market.
THE BIG thinking
With parity in the collagen and protein levels across competitors, we established the higher quality of Borough Broth with a bold campaign focussed on flavour, supported by the fact that these broths are cooked for much longer than others, and evidenced by the taste awards.
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