In a world where it is harder than ever to convince consumers to pay for content, the FT needed to remind readers that they are a premium brand worth every penny.
THE BIG thinking
We wanted to tell the previously untold stories of the FT’s history; but reframe them more than history, but powerful examples of the principle of fearlessness that guides the publication to this day.
FILM 1 - PINK
FILM 2 - WITHOUT FEAR & WITHOUT FAVOUR
COUNTY HALL PROJECTION
DOOH/OOH
Kati Lopez, Creative Director, FT
“orange panther collective understand our ambition, and then push it that little bit further.”
