Besmoke are a B2B flavour house, creating smoked ingredients for the world’s biggest food brands. They have a unique process and better products, but are fighting billion dollar businesses for clients.
THE BIG thinking
To stand out, Besmoke needed to break the category rules - we developed a radically different proposition and identity that shifted them from scientists to creative fuel for chefs.

Huw Griffiths, CEO, Besmoke

“The only agency I would work with - the work they’ve done prompts comments and compliments every time it’s seen by the industry.”