In a category with everyone fighting to own the same few messages of flavour and indulgence, Fentimans needed to establish itself as not just different, but better.
THE BIG thinking
Focus on a tangible and compelling differentiator - the botanical brewing process - brought to life in a highly tangible and compelling way; the world’s first 7 day advert. Resulted in an 11% uplift in awareness for all adults in targeted North West region (the only brand to grow awareness in the category) and a whopping 26% uplift in the same region for 18-24 yr old target audience.