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THE BIG OPPORTUNITY
After lagging behind competitors, Aviva was ready to unveil a revitalised life insurance product, complete with brand-new health, wellness and legal services - a category first.
THE BIG thinking
Rather than simply announcing the new services, we wanted to position them as part of a radical overhaul of the life insurance product; from benefit only realised in the case of death, to one that supports during life too.
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