The FT wanted to capitalise on the experience economy and move online following the pandemic by launching their new live events platform.
THE BIG thinking
We shifted from focusing on the features of the service, to the benefits it delivers to users; and in a bold move, created advertising that sold the product without ever showing it.

Tanya Marshall, Global Marketing Director, FT Live

“We went from brief to campaign in just 7 weeks!  We love the work and OPC was a pleasure to work with - hyper responsive, attentive and laser focused on ensuring we achieved our objectives in the short time available.”